Wednesday, January 23, 2008

Search Engine Optimization (SEO) & Search Traffic

When starting a commercial website or any web site for that matter you will need internet traffic, getting people to your website in my opinion can be the most difficult part of selling products or services on the web. Search engine optimization (SEO) is paramount for any business that has a website. If you have a website for either business or pleasure and want to increase traffic. Listed below are some easy to implement FREE ways you can do that. For the record I am a certified Web Promotion Specialist with roughly 10 years experience in this field.

The newest buzz on the web is blogging.
Just what is blogging? Blogs are user created articles that pertain to countless numbers of topics. This article is for instance a blog. Blogging is merely the creation of these articles and content. Including links to your website in blogs can really help boost the activity on your website and add valuable content. If you sell books for instance you would be blogging on topics related to books. If you sell video games you could blog on game play, new releases,tips and tricks or simply reviewing the titles, you enjoy playing. Blogging on subjects related to your website will generate content and help solidify the information in your own mind as well as creating links to your website which will improve search engine placement. In addition, you may comment on other blogs related to your topics. In many cases, this creates a link from your website to their blog. These blogs that contain links are called "Do-Follow" blogs. When leaving a comment it will ask you for the address of your website. Once you have entered your URL it will create a link to your site from their website or blog. This leaves your mark on the web so others may find it. This is a good way to begin accumulating quality links which can ultimately end up helping with your Search Engine Optimization.

Directories are another type of page you should be submitting your web site to frequently. There are thousands of free directories listed on the web via search engines. Directories are good will not only advertise your website on the directory but you will receive yet another link from a website that hopefully generates a great deal of traffic. Directories can increase website traffic and like blogs, help with search engine placement.

Write original content for your website frequently. Search engines will place your website higher in the rankings if your content offers information, or value others do not. If there are for instance 1000 web pages listed with the exact same content, the search engine will give priority to another website that contains original content rather than those 1000 as they offer little creative value. Put the key words that you feel people will search most frequently in your article content frequently. You should make your article more key word friendly with simple lines such as "The best game I've played recently." or "I'm currently reading a book written by.... When people search for the game title, author , or just books/games. Your website will have content to support the search.

Another method of search engine optimization (SEO) is the use of meta tags. Meta tags are information hidden in the html of a website that contain the key words,title, a brief description and a few other aspects of your web page. Search Engines read this information in order to list the various web sites, this information is usually what you see in search results before clicking on a desired link. The is excellent software on the market that can help create key word content and meta tags.

Which brings us to the search engine registration process. To register with each search engine manually, each month (average search engine refresh rate) can take hours and hours of time you could be spending actually working on your web sites or attending to your customers.

I've found the best way to register with all of the search engines is software, I have used many different programs to bulk submit my websites over the last 10 years and feel both "Traffic Seeker" or "Submit Wolf" offer the best performance and value. The programs will submit your web site to over 500,000 search engines/link pages across the web in a matter of minutes. They will also track your ranking, create meta tags, suggest key words and offer suggestions of how to improve your search engine placement. "Traffic Seeker" costs a bit less however "Submit Wolf" updates it's engines daily! These are both products I use and feel good about telling others about. Try downloading a free trial of each and compare them yourself!

I hope this article helps in your quest to bring visitors to your web site, best of luck in the exciting field of web site promotion.

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3 comments:

Anonymous said...

nice tips thanks for sharing with us!

pslvseoa6 said...

ClickFlow is a tool we built to help companies increase organic traffic without more backlinks or posting more content. Through ClickFlow, companies can automatically see which pages on their site have the most potential to grow revenues – such as pages that have high impression count in search but a low click through rate. Using that information, ClickFlow will keep track of headline tests to help grow your click throughs from search terms you already rank for.

pslvseo a9 said...

ClickFlow is a tool we built to help companies increase organic traffic without more backlinks or posting more content. Through ClickFlow, companies can automatically see which pages on their site have the most potential to grow revenues – such as pages that have high impression count in search but a low click through rate. Using that information, ClickFlow will keep track of headline tests to help grow your click throughs from search terms you already rank for.